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Effective Designs
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Homepages Designed to Capture Attention
You have less than a second, make it count
75% of users judge credibility by your website design.
We Shouldn't Judge a Book by Its Cover...
But we do
85% of users expect your site to look as good or better on a mobile device
Survey says: 94% stopped trusting a poorly designed website
8 out of 10 users disengage if your site doesn’t display properly on their device
The Critical Device is the Smartphone
Don't make your visitors "pinch and zoom"...just swipe
The Big Turn OFF
If it doesn't look professional, you'll lose them
Colors, fonts, images, graphics and information architecture all working together.
Homepage Design Tips
You Need to Stand Out - Set Yourself Apart
Your homepage is your elevator pitch
The content on your homepage (the "MATTER")
Clear branding
CTAs
Social proof
Share your skills
Presentation of your homepage (the "glossy")
Responsive design
Colors and Fonts
Imagery
Target your market
The Goal: Generate Leads
A strong brand generates trust and trust is earned
Congratulations! You got past the 1 second barrier...
Now WHAT?
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What goes on your site (the "MATTER")
Above the fold
About Us
Contact Us
Colors and fonts
Imagery
Performance
Architecture of your information
Keeping it simple
...and more
Visual presentation (the "glossy")
Colors and fonts
Imagery
Above the fold
Performance
Architecture of your information
Keeping it simple
...and more
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